The third is the information that you choose to collect - please don’t press your visitors for a telephone number if you can avoid it. You need to provide instructions that are intuitive. The second is friction - where copywriting is crucial. The first is motivation - what Porter calls the most important variable related to conversion optimization. HubSpot’s Joshua Porter points out that while length is important, four key variables can have an even stronger impact. How Does Signup/Registration form Length Impact Conversion? What platforms have you come across, and what strategies do you find most effective in tracking your social conversions? 2. This thread could definitely benefit from your personal anecdotes. The most popular answer to this question comes from SEO Manager David Iwanow, who asserts that Google Analytics is the best possible option for tracking the results of your social media campaigns.
As every marketer knows, however, social media analytics is a discipline where art meets science. If you’re running Facebook ads, you absolutely need to know the yield of your investment. What’s the Best Way to Track Conversions from Facebook Advertising?
Jump in and join the conversation, or just lurk and see what others are saying.Īnd in case you don’t have 4 hours to go through all of the serious ones, we added 2 fun threads at the end that have absolutely nothing to do with marketing.Ĭonversion Rate Optimization 1. To get you started, we’ve hand-picked 31 discussions about conversion optimization, landing pages and user experience. Whether you’re on a train, sitting in a waiting room, or just need a distraction at work, this peer-to-peer discussion platform is a great venue to learn and get your name known.
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